Giornale di Brescia

AB Horizon trains all body muscles with the algorithm

A philosophy based on innovation and the research of everything that is unique in the creation of objects for physical exercise, that can excite and help people to improve the quality of life. This is the essence of the vision of AB Horizon, a company from Brescia operating in the luxury sector, which develops high-tech products dedicated to physical training for private and professional use. The startup, led and founded in 2020 by Alberto Benini, born in 1984, was ranked second (immediately after the GP2 of Pian Camuno) in the final of the sixth edition of the contest Brescia «Changes»the national award organized by CNA to discover and support the best innovative start-ups.

Ours – the ad Benini explains – is a reality formed by people who share values, ideas, intuitions and work together with the goal of creating unique objects in the field of well-being. Commitment and tenacity, the will to get involved and face even the most difficult challenges, are the principles that inspire our way of being and guide the daily work. We firmly believe that even the smallest detail is able to emanate an authentic meaning; meticulous attention to detail, dexterity and craftsmanship are necessary ingredients to shape objects and achieve perfection»…